The project aimed to redesign her website to reflect the premium quality and trustworthiness of her brand, provide a clear and intuitive way for buyers to explore listings, increase qualified lead submissions, and position Sophia as a top-tier agent for international, high-end buyers.

To address the lack of trust and low conversion performance of the original website, the solution focused on creating a refined, luxury-first digital experience designed to attract serious buyers and guide them toward inquiry.Rather than relying on cluttered layouts or aggressive sales tactics, the website was designed with clarity, restraint, and intention. A clean visual hierarchy, generous white space, and elegant typography were used to immediately communicate credibility and sophistication, aligning the online presence with the high-end nature of the properties being sold.


Every design decision was made with conversion in mind. Property imagery and lifestyle visuals establish aspiration and exclusivity, while a simplified navigation structure ensures visitors can easily explore listings without friction. Prominent yet understated calls-to-action encourage users to take the next step — contacting the agent — without disrupting the luxury experience.

As this was a conceptual project, the results are based on the successful execution of the original goals rather than live performance metrics. The redesigned website demonstrates how a luxury-first, conversion-focused approach can transform a real estate brand’s online presence.The final design presents a polished, high-end aesthetic that aligns with the expectations of luxury property buyers.

Through intentional use of typography, spacing, and color, the website communicates trust, exclusivity, and professionalism from the first interaction, positioning the agent as a premium authority in the market.From a usability and conversion perspective, the simplified site structure and clear visual hierarchy create a smooth user journey from browsing to inquiry. Strategic placement of calls-to-action and distraction-free layouts illustrate how qualified visitors can be guided naturally toward contacting the agent, supporting the core objective of lead generation.

Overall, the project showcases a research-led approach to luxury web design, highlighting how thoughtful design decisions can elevate brand perception and support business goals in the luxury real estate space.